Golfsmith: Golf Balls on a Roll with Holiday Shoppers.

The number one holiday gift for golfers this year is golf balls, according to Golfsmith, a golf specialty retailer, which expects to sell more than two million of them in two months.

During the eight weeks leading up to December 25th, the golf retailer said it is gearing up to also sell more than four million golf tees, 80,000 golf shirts and 70,000 golf gloves along with millions of other items.

"There's a science behind our buying strategy to ensure Golfsmith has plenty of inventory of the hottest selling and most popular products in demand this year and our warehouses are stocked so all items will be available, even for the last minute shopper through December 24th," said Eli Getson, Golfsmith's SVP of Merchandising.

Predicted buying trends for those purchasing golf related gifts this year include products for the budget conscious and high technology gadgets to help golfers judge distances to the pin and play better, according to the Company. Additionally, there has been a sales spike because golfers are stocking up on current wedges with larger grooves for better spin and control before they are not made anymore after December 31.

"Shopping for a golfer can be a daunting task for those who don't play. Every one of our in-store associates know the game, have a keen understanding of the latest equipment and can serve as personal shoppers," said Marty Hanaka, Golfsmith President and CEO. "Our experts have a passion for golf, can custom fit clubs for any player's swing and ability, and will help score that perfect golf gift."

"Our product selection is focused on helping golfers play better. We see a tremendous increase in shoppers visiting our stores and website this time of year. There are tens of millions of people who love the game of golf in our country and just as many gift givers," added Hanaka.

Golfsmith International Holdings, Inc. based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs.

More information:

golfsmith.com

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